This is England 2017? 

"You can look at every aspect of British life and it's there somewhere within Didcot, and that's probably why we've been named the most normal town - statistically anyway."


- Mayor Steve Connel, 2017 


According to an ASI data study Didcot came out as England's archetypal town (statistically speaking). Age, ethnicity, employment, house prices, political engagement and eurocentricity were some of the 11 metrics in which the town depicted the median.  Thus implying that Didcot most accurately represents the majority of the country. Notoriously known for its power station, Didcot is a commuter town located in Oxfordshire. 


June 2017 (photo's taken before the general election)



 

Bush politics, a split household. Precariously positioned. 

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A vista of future developments, photoshopped renders and chain shops everywhere.

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Disused 'Didcot Labour club'. 'Funktion' room and karaoke nights.  

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Meat window.

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'Didcot Conservative district council club' 

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A thriving and friendly allotment culture. D.A.S Didcot allotment society. 

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Home to wrestling superstars. 

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Disability friendly cash machine. 


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Fish holding chips and custom cakes.

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'MADE IN BRITAIN' a healthy number of over 60's. Mobilities scooters a prominent mode of transport.  

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